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<title><![CDATA[David Rich]]></title>
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<description><![CDATA[David Rich began his career in the May Department Stores, which he left in 1994 to start DemoWorks Inc, an in-store marketing company. He later merged with and then sold his stake in that business to All-Ways Advertising in order to devote his energies on growing ICC/Decision Services. He has since continued working to expand ICC/Decision Services' core business of customer experience management, and develop it into the kind of company the keeps clients raving. David has contributed articles to or been cited professionally in Smart Money, Progressive Grocer, Fortune, Food Trade News, Quirk's, Store's and Inc Magazines. David is a past president of the Mystery Shopping Providers Association (MSPA) and an active member in National Association of Retail Marketing Services. David earned a bachelor's degree from Syracuse University in Syracuse, New York.]]></description>
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<title><![CDATA[Mystery Solved...If mystery shopping is so useful, why do retailers dislike it so much?]]></title>
<link>http://www.iccds.com/mystery-solved-if-mystery-shopping-is-so-useful-why-do-retailers-dislike-it-so-much.html</link>
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<pubDate>Fri, 18 Sep 2009 10:47:48 EDT</pubDate>
<description><![CDATA[When it’s done right, mystery shopping provides invaluable quantitative information about the customer experience that helps retailers optimize resources, motivate employees, and generally improve operations all around. Yet despite its potential value, mystery shopping is one of the most maligned metrics in the retail industry. How can this be?]]></description>
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<title><![CDATA[The road of retailing: Where your customer experience takes precedenc]]></title>
<link>http://www.iccds.com/the-road-of-retailing-where-your-customer-experience-takes-precedence.html</link>
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<pubDate>Thu, 27 Aug 2009 07:22:59 EDT</pubDate>
<description><![CDATA[It is undeniable that the retail industry will forever be changed through the spread of technology and our current economy. Recently, a Forbes article discusses the changes and what lies ahead for the retail industry. The article reminded me of one...]]></description>
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<title><![CDATA[The Local Customer Experience]]></title>
<link>http://www.iccds.com/the-local-customer-experience.html</link>
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<pubDate>Thu, 27 Aug 2009 07:21:57 EDT</pubDate>
<description><![CDATA[The expansion of the Internet has allowed our scope of vision to go global. But people tend to gravitate to the sites that are local. One such example is the popular Craigslist. For retailers, there is a delicate balance between marketing your brand...]]></description>
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