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David Shay

22 contributions

13 followers

DAVID SHAY

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EVP, Marketing
Internet, Greater New York City Area

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Work Experience

EVP, Marketing
CPX Interactive
10/2006 - Present
Online Brand Manager
IQPC
2005 - 2006

Education

University of Florida, 1995
JD
Law
Brandeis University, 1992
BA
history, Psychology

Recent Activity

Ad exchanges: Why Google will ultimately winmore

“Google inching toward becoming display advertising exchange?”

Shared a reaction in Ad Networks 74 days ago

Online Media Daily: Bigger Isn't Necessarily Better When It Comes To...more

“"...when it comes to online advertising, smaller, and ostensibly less expensive, may actually work better."”

Shared a reaction in Digital Advertising 94 days ago

Display ads seeing CPMs stabilizemore

“Display ads seeing CPMs stabilize... nice $ minded advertisers can still get much better CPMs thru the right AdNet”

Shared a reaction in Digital Advertising 94 days ago

Display ads seeing CPMs stabilize more

Saved from Digital Advertising 94 days ago

Ad networks no help to advertisersmore

“Yes... untargeted inventory will perform worse. But irrelevant unless you discuss the drastically lower $.”

Shared a reaction in Ad Networks 98 days ago

2009: What’s Next In Marketing & Advertisingmore

“We like this for as much for how it is said as for what it says...but, then again...that's part of the point ;)”

Shared a reaction in Digital Advertising 105 days ago

Ad network halo storiesmore

“Finally a story what is good about ad networks (in fairness, they covered the 'bad' in a previous article)”

Shared a reaction in Ad Networks 105 days ago

How To Get Brand Advertisers To Spend More On The Webmore

“"If the industry can move beyond the click, the future of online branding advertising is bright."”

Shared a reaction in Digital Advertising 112 days ago

The Truth About Ad Nets: Profit Margins of 45% To 60% more

“Pretty sure he is talking about GROSS margins, here. That's a pretty HUGE detail to gloss over.”

Shared a reaction in Ad Networks 112 days ago

Rising ad network prices cause industry confusionmore

“Online advertising space finding a proper equilibrium seems 'confusing' to some...not to us!”

Shared a reaction in Ad Networks 115 days ago


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