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David Shay

26 contributions

17 followers

DAVID SHAY

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EVP, Marketing
Internet, Greater New York City Area

As the head of marketing for CPX Interactive, my role is to hone and deliver the company’s messaging…both internally and externally. This challenge is particularly interesting as the company sits at the nexus of a continually evolving industry, where boundaries are shifting quickly. But the truth is that online advertising is only beginning to realize its fullest potential and the opportunity to play an active part in defining that process lies at the heart of what drives both CPX Interactive and me, personally.

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Work Experience

EVP, Marketing
CPX Interactive
10/2006 - Present
Online Brand Manager
IQPC
2005 - 2006
Account Executive
WPI Advertising
11/1998 - 3/2003

Education

University of Florida, 1995
JD
Law
Brandeis University, 1992
BA
history, Psychology

Recent Activity

MediaPost Publications Yahoo Ad Display Business Weakens, YouTube... more

Added to Digital Advertising with a reaction 34 days ago

MediaPost Publications Companies Struggle To Manage Social Media... more

Added to Digital Advertising with a reaction 35 days ago

Ad exchanges: Why Google will ultimately winmore

“Google inching toward becoming display advertising exchange?”

Shared a reaction in Ad Networks 886 days ago

Online Media Daily: Bigger Isn't Necessarily Better When It Comes To...more

“"...when it comes to online advertising, smaller, and ostensibly less expensive, may actually work better."”

Shared a reaction in Digital Advertising 906 days ago

Display ads seeing CPMs stabilizemore

“Display ads seeing CPMs stabilize... nice $ minded advertisers can still get much better CPMs thru the right AdNet”

Shared a reaction in Digital Advertising 906 days ago

Display ads seeing CPMs stabilize more

Saved from Digital Advertising 906 days ago

Ad networks no help to advertisersmore

“Yes... untargeted inventory will perform worse. But irrelevant unless you discuss the drastically lower $.”

Shared a reaction in Ad Networks 910 days ago

2009: What’s Next In Marketing & Advertisingmore

“We like this for as much for how it is said as for what it says...but, then again...that's part of the point ;)”

Shared a reaction in Digital Advertising 917 days ago

Ad network halo storiesmore

“Finally a story what is good about ad networks (in fairness, they covered the 'bad' in a previous article)”

Shared a reaction in Ad Networks 917 days ago

How To Get Brand Advertisers To Spend More On The Webmore

“"If the industry can move beyond the click, the future of online branding advertising is bright."”

Shared a reaction in Digital Advertising 924 days ago


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