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Davis Brand Capital

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108 followers

DAVIS BRAND CAPITAL

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Management Consulting, Atlanta, GA

Davis Brand Capital specializes in the creation and management of brand capital. We serve clients worldwide, helping them to identify, allocate and deploy brand capital for maximum value and return on investment.

Our work produces practical results through an interdisciplinary approach to brand capital consulting, research, and learning.

We consult in three interrelated, measurable areas to help organizations leverage and realize the value of their brand capital in the marketplace: analytics, strategy and management & measurement.

We also publish Unbound Edition, where we cover brands, markets, media, cultural patterns and the intersection of them all. We curate relevant content to share with marketing professionals, and we analyze, interpret, and apply what we learn to help our clients address their unique challenges. We invite you to join the conversation at Unbound Edition.

Recent Activity

Unbound Edition more

Added to Entertainment Industry, Book Retailing, Publishing Industry, Media Trends, Digital Publishing, Digital Media 637 days ago

Unbound Edition | The Mormon Brand: A Sound Investment more

Added to Brand Marketing, Religion in the Workplace, Brand Strategy, US Economy, Advertising Creative, Consumer Marketing 663 days ago

Unbound Edition | Coming Soon to a Theater Near You – Nothing Much more

Added to Leadership, Strategic Marketing, Chief Marketing Officer (CMO), Brand Strategy, Strategic Leadership, Business Innovation 664 days ago

Unbound Edition | Boston Globe Trek Redefines Digital for Newspaper... more

Added to Newspaper Companies, Publishing Industry, Media Trends, Marketing Strategy, Consumer Marketing, Digital Media 683 days ago

Unbound Edition | Mo-om! Phineas and Ferb are Making A Billion Dollar... more

Added to Entertainment Industry, Brand Marketing, Media Trends, Consumer Marketing, Walt Disney Company, Franchise Ownership 693 days ago

Unbound Edition | Ashton Kutcher, Studio Boss: Brand Building in the... more

Added to Entertainment Industry, Brand Marketing, Online Brand Marketing, Social Media Innovation, Social Media Branding, Digital Media 700 days ago

Unbound Edition | Volvo's Thoughtful Brand Management Eclipsed by... more

Added to Brand Marketing, Branding, Volvo (VOLVBA), Chief Marketing Officer (CMO), Advertising Creative, Marketing Strategy 700 days ago

Unbound Edition | Lidia’s Italy: A Confused Brand Recipe more

Added to Entertainment Industry, Brand Marketing, Branding, Television Industry, Consumer Marketing, Personal Branding 707 days ago

Iced Capades more

Added to Brand Marketing, Branding, Brand Identity, Brand Strategy, Chief Marketing Officer (CMO), Marketing Strategy 708 days ago

Unbound Edition | Don't Let Crowdsourced Editing Butcher Brand Voice more

Added to Brand Marketing, Brand Identity, Brand Strategy, Business Writing, Advertising Creative, Content Marketing 712 days ago


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