IMS EXPERTSERVICES

I graduated in 2002 with a Bachelor of Science in Marketing and Management. I began my career in the market research arena, designing questionnaires, putting the surveys into the call center, analyzing the SPSS crosstab data that resulted, and presenting and making recommendations to clients based on the poll results. What I enjoyed most in this role was finding the answers in the data. I was able to give my clients recommendations that resulted in significant impacts to their bottom line. It was very rewarding work. From there, I moved into a Marketing Manager role in the legal industry and remain in this capacity today. I am responsible for two company websites, electronic newsletter content and distribution to over 60,000 subscribers, search engine optimization, PPC campaigns, banner and other advertising creation, placement, and monitoring, all analytic reports, and all content creation.