DEBRA ZIMMER

Established, highly versatile, entrepreneurial marketing leader with start-up to Fortune 500 experience focused on customer acquisition and retention. Accomplished across multiple disciplines of Online and Traditional Marketing, Product Management and Development, and Business Operations. Specialties include SEM (Search Engine Marketing) including SEO (Google, Yahoo, Ask, MSN, Tier 2 and content networks), paid placement and paid inclusion, Channel Development and Management (direct, affiliates, resellers), Marketing Communications, Public Relations (PR) and Merchandising. Product breadth is gift, home and office furnishings to professional services, academic and business software, optical and photonic equipment. Market experience spans consumers, small business, enterprises and educational institutions throughout the US and internationally. Industries include retail, software, manufacturing and telecommunications with revenue responsibility in the $10s of millions, product adoption rates in the millions, managing program budgets up to $10 million, and leading teams of 5 to 10 people.