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<title><![CDATA[Denise Yohn]]></title>
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<description><![CDATA[denise lee yohn has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 20 years. World-class brands including Sony, Frito-Lay, Burger King, and New Balance Athletic Shoe Inc. have called on Denise, an established speaker, author, and consulting partner.
site: www.deniseleeyohn.com
blog: www.deniseleeyohn.com/bites/best-bites]]></description>
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<title><![CDATA[Three New Year’s resolutions for retailers]]></title>
<link>http://www.chainstoreage.com/GuestCommentaries_Archive.aspx?id=127733</link>
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<pubDate>Sat, 23 Jan 2010 21:20:17 EST</pubDate>
<description><![CDATA[how to increase the likelihood that 2010 won't be like 2009]]></description>
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<title><![CDATA[How to brand the new value equation | Branding &amp; Franchising]]></title>
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<pubDate>Sat, 23 Jan 2010 21:18:26 EST</pubDate>
<description><![CDATA[It used to be providing good value to consumers was easy. You offered a good quality product at a fair price and people bought it. It was a simple equation...]]></description>
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<title><![CDATA[Operationalizing Brands with New Technologies]]></title>
<link>http://www.deniseleeyohn.com/assets/files/pdf/resources/DLYohn%20Interactions%20Operationalize%20Your%20Brand%20with%20New%20Technologies%20Article.pdf</link>
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<pubDate>Sat, 23 Jan 2010 21:16:01 EST</pubDate>
<description><![CDATA[New technologies —like Twitter, Facebook, YouTube, Flickr, social networking, augmented reality, tagging, wikis, social indexing—can play as much of a role in operationalizing a brand as they do in expressing it. Operationalizing involves identifying, prioritizing, and implementing programs and initiatives to deliver the brand through the core organizational operating system.]]></description>
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