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Derek Gordon

119 contributions

23 followers

DEREK GORDON

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Vice President, Marketing
Marketing and Advertising, San Francisco Bay Area

Results-oriented marketing leader with 20 years experience serving extraordinary organizations. Expert across all disciplines, including PR and the field of social, conversational and viral marketing. Strategic product marketing expert skilled in competitive and creative go-to-market execution. Proven leader, respected advisor and excellent communicator

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Work Experience

Vice President, Marketing
Yield Software
1/2009 - Present
Social Marketing & Brand Strategist
MacKay Miley LLC
5/2008 - 12/2008
Interim President & CEO; Vice President of Product & Marketing
Engage Corp.
11/2007 - 9/2008
Vice President of Marketing
Technorati
10/2005 - 11/2007
Sr. Marketing Communications Director
Thomson NETg
6/2003 - 10/2005
Strategist & Business Partner
Independent Consultant
1/2002 - 6/2003
Corporate Communications Director
DigitalThink, Inc. (acquired by Convergys)
8/1999 - 11/2001
Marketing & Communications Director
Yerba Buena Center for the Arts
7/1998 - 8/1999
Communications Director
San Francisco AIDS Foundation
5/1993 - 6/1998

Education

California State University-Hayward, 1986
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Mass Communications

Recent Activity

Search Marketing Trends for 2010 more

Added to Search Engine Marketing 13 mins ago

Can a PPC Ad Change Your Mind? more

Added to Search Engine Marketing 14 mins ago

Local Business Center Listings more

Added to Small Business Marketing, Digital Advertising, Interactive Marketing, Search Engine Marketing, Web 2.0 Marketing 7 days ago

We’re Big Fans of Agencies… more

Added to Digital Advertising, Interactive Marketing, Search Engine Marketing, Web 2.0 Marketing 20 days ago

Is Pay Per Click Right For You? more

Added to Small Business Marketing, Interactive Marketing, Search Engine Marketing, Web 2.0 Marketing 26 days ago

Google Social Search is Live more

Added to Interactive Marketing, Twitter, Search Engine Marketing, Web 2.0 Marketing, Facebook 27 days ago

Global Momentness (Brought to You by Microsoft) more

Added to Interactive Marketing, Twitter, Search Engine Marketing, Web 2.0 Marketing, Facebook 28 days ago

Facebook, Google to Add Music more

Added to Digital Advertising, Interactive Marketing, Search Engine Marketing, Web 2.0 Marketing, Facebook 32 days ago

Bing, Google Add Tweets to Results more

Added to Digital Advertising, Interactive Marketing, Twitter, Search Engine Marketing, Web 2.0 Marketing 32 days ago

For Agencies, Add Value to Client SEM more

Added to Digital Advertising, Interactive Marketing, Search Engine Marketing, Web 2.0 Marketing 35 days ago

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