Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

Derek Gordon

159 contributions

57 followers

DEREK GORDON

save
Vice President, Marketing
Marketing and Advertising, San Francisco Bay Area

Derek Gordon is a results-oriented marketing leader with more than 20 years experience serving extraordinary organizations. His areas of expertise include brand strategy; thought leadership and content strategy; performance-oriented demand generation; social media and marketing; search marketing; and public relations. He is a proven leader, respected advisor and excellent communicator. Derek is a regular columnist for MediaPost.

hide

Work Experience

Vice President, Marketing
Yield Software
1/2009 - Present
Principal
Independent Marketing Strategy Consultant
6/2008 - Present
Interim President & CEO; Vice President of Product & Marketing
Engage Corp. (Acquired by Spark Networks)
11/2007 - 10/2008
Vice President of Marketing; Interim Co-President
Technorati
10/2005 - 11/2007
Sr. Marketing Communications Director
Thomson NETg (Now Thomson Reuters)
6/2003 - 10/2005
Independent Marketing Strategy Consultant
Independent Consultant
1/2002 - 6/2003
Corporate Communications Director
DigitalThink, Inc. (acquired by Convergys)
8/1999 - 1/2002
Marketing & Communications Director
Yerba Buena Center for the Arts
7/1998 - 8/1999
Communications Director
San Francisco AIDS Foundation
5/1993 - 6/1998

Education

California State University-Hayward, 1986
null
Mass Communications

Recent Activity

Attracting In-bound Links to Your Website more

Added to Small Business Marketing, Search Engine Marketing 1073 days ago

How to Look Big On a Small Budget more

Added to Small Business Marketing 1090 days ago

Is Your Landing Page Overweight? more

Added to Search Engine Marketing 1112 days ago

Get on Page One of Google Search Results more

Added to Search Engine Marketing 1120 days ago

HTML5, Google TV and Search Marketing more

Added to Interactive Marketing, Search Engine Marketing 1122 days ago

Fantasy SEM | Yield Software more

Added to Search Engine Marketing 1140 days ago

Ad:Tech, Facebook and Earnings: Things Are Looking Up more

Added to Web 2.0 Marketing, Facebook 1154 days ago

When Search Marketing Tries to Tell You Something more

Added to Interactive Marketing, Search Engine Marketing 1155 days ago

Is Stalking Part of Your Marketing Mix? more

Added to Internet Marketing, Interactive Marketing 1169 days ago

Limited by Your AdWords Budget? more

Added to Search Engine Marketing 1176 days ago


Search Cancel