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<title><![CDATA[Derek Gordon]]></title>
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<description><![CDATA[Derek Gordon is a results-oriented marketing leader with more than 20 years experience serving extraordinary organizations. His areas of expertise include brand strategy; thought leadership and content strategy; performance-oriented demand generation; social media and marketing; search marketing; and public relations. He is a proven leader, respected advisor and excellent communicator. Derek is a regular columnist for MediaPost.]]></description>
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<title><![CDATA[Attracting In-bound Links to Your Website]]></title>
<link>http://www.yieldsoftware.com/2010/07/attracting-in-bound-links-to-your-website/</link>
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<pubDate>Mon, 12 Jul 2010 15:41:10 EDT</pubDate>
<description><![CDATA[Above-the-Board Tips and Tricks | One of the best ways to ensure your website ranks well for your most important keywords in natural search results is through]]></description>
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<title><![CDATA[How to Look Big On a Small Budget]]></title>
<link>http://www.yieldsoftware.com/2010/06/how-to-look-big-on-a-small-budget/</link>
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<pubDate>Fri, 25 Jun 2010 13:17:18 EDT</pubDate>
<description><![CDATA[9 Ways Your Business Can Cast a Long Shadow 1) Natural Search Get the benefits of page one without actually being there! Many small companies don’t]]></description>
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<title><![CDATA[Is Your Landing Page Overweight?]]></title>
<link>http://www.yieldsoftware.com/2010/06/is-your-landing-page-overweight/</link>
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<pubDate>Thu, 03 Jun 2010 15:06:31 EDT</pubDate>
<description><![CDATA[Because It's Time to Get Into Shape! Spring is here, and the pools are open. Time for some bikini boot camp for your landing pages to make sure they're in]]></description>
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