DIANE T. CRESTON

Senior Level, Award-Winning Executive with a reputation for Increasing Bottom-Line Profitability Through Strategic Marketing Strategies

Creation of campaigns that support a seamless synergy of marketing, branding, content authoring, e-commerce, advertising, social media, and public relations.

• High-Volume, High-Dollar Negotiations and Strategic/Tactical Planning

• Multimillion-Dollar Operating and Capital Budget Administration

• Analytical and Financial Skills Strategic brand analysis and sales directed campaigns for advertising, new media, e-commerce, SEO, SEM, corporate identity, public relations, film/video production and distribution, events, and co-op advertising.

Categories: luxury goods, consumer products, B2B, beauty, fashion, athletic and fashion footwear, domestics, specialty store toy collectibles, children's entertainment, IT software, IT consulting services, PBS television shows, authors, real estate (upscale corporate condos), and third-world country medical test kits. Clients include domestic and international SMB and Fortune 500 companies.

Specialties: Integration of marketing, branding, web design, e-commerce, advertising, content authoring, social media, and public relations for existing lines, new product launches, product development/design and line extensions.