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<title><![CDATA[Drew Kerr]]></title>
<link>/profile/drew-kerr/dkerr475/rss20/</link>
<description><![CDATA[I create and execute strategic and pro-active public relations solutions for digital and traditional brands, including consumer, B2B, advertising/marketing, mobile, licensed property and e-commerce companies.
My work translates into revenue generation and business success for my clients. Business development and sales executives find my results invaluable for garnering buzz and access to potential revenue sources.
I have ignited some of the most successful brand launches, continuity and repositioning assignments, including Maxim, SmartMoney, INVIDI Technologies, YouGov BrandIndex, Mochila, quadrantONE, acerno, driverTV, Cramster, and many others.
I’m an active collaborator with senior management and business development teams, creating and executing the most effective and innovative PR strategies both online and offline, consistently delivering brand recognition, distinction, and equity.
With excellent contacts across all media, my track record is superb, incorporating online, print, TV, radio and events.
I place clients for major impact in places like The NY Times, The Wall Street Journal, USA Today, paidcontent, Mashable, CNET/BNET, ClickZ, Associated Press, Reuters, Business Week, Advertising Age, Mediapost, Today, GMA, CNN, CNBC, national radio networks, top blogs and web sites.
I advise clients on crisis communications situations to protect their integrity and reputation.]]></description>
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<title><![CDATA[BrandIndex: eBay's consumer loyalty drops throughout 2009]]></title>
<link>http://www.drewkerrpress.com/2009/11/auctionbytes-publishes-brandindexs-ebay.html</link>
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<pubDate>Mon, 16 Nov 2009 09:46:03 EST</pubDate>
<description><![CDATA[eBay Consumer Loyalty Drops in 2009 eBay's consumer loyalty, measured by whether they would recommend the brand to a friend, has been slowly eroding through all of 2009, according to YouGov's BrandIndex, a daily consumer-perception research service...]]></description>
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<title><![CDATA[When publicists spam other publicists]]></title>
<link>http://www.prrockandroll.com/2009/11/when-publicists-spam-other-publicists.html</link>
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<pubDate>Tue, 10 Nov 2009 18:40:08 EST</pubDate>
<description><![CDATA[Not only are ignorant publicists baiting professional journalists to roast them publicly for their sins, but they are begging to get it from their own kind too.]]></description>
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<title><![CDATA[Should you roll the dice with a press conference?]]></title>
<link>http://www.prrockandroll.com/2009/10/rolling-dice-with-press-conference.html</link>
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<pubDate>Fri, 30 Oct 2009 15:20:44 EDT</pubDate>
<description><![CDATA[Press conferences are one of public relations' great gambles. It's like throwing a party, sending out a lot of invites, and then praying somebody shows up after you've invested in decor, food and time.]]></description>
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