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<title><![CDATA[Drew Kerr]]></title>
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<description><![CDATA[I create and execute strategic and pro-active public relations solutions for digital and traditional brands, including consumer, B2B, advertising/marketing, mobile, licensed property and e-commerce companies.
My work translates into revenue generation and business success for my clients. Business development and sales executives find my results invaluable for garnering buzz and access to potential revenue sources.
I have ignited some of the most successful brand launches, continuity and repositioning assignments, including Maxim, SmartMoney, INVIDI Technologies, YouGov BrandIndex, Mochila, quadrantONE, acerno, driverTV, Cramster, and many others.
I’m an active collaborator with senior management and business development teams, creating and executing the most effective and innovative PR strategies both online and offline, consistently delivering brand recognition, distinction, and equity.
With excellent contacts across all media, my track record is superb, incorporating online, print, TV, radio and events.
I place clients for major impact in places like The NY Times, The Wall Street Journal, USA Today, paidcontent, Mashable, CNET/BNET, ClickZ, Associated Press, Reuters, Business Week, Advertising Age, Mediapost, Today, GMA, CNN, CNBC, national radio networks, top blogs and web sites.
I advise clients on crisis communications situations to protect their integrity and reputation.]]></description>
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<title><![CDATA[Sorry, Mark Cuban, but many startups DO need PR help... and desperately]]></title>
<link>http://www.prrockandroll.com/2012/01/sorry-mark-but-many-startups-do-need-pr.html</link>
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<pubDate>Tue, 17 Jan 2012 13:21:13 EST</pubDate>
<description><![CDATA[It's really easy to say &quot;startups should never hire a PR firm&quot; and pontificate about some fantasy world where reporters answer all your emails and are dying to hear about what you're doing, and where all startup executives are Brad Pitt and infinitely quotable and articulate.]]></description>
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<title><![CDATA[Mashable's Todd Wasserman wants to kill the word &quot;excited&quot; in press releases.]]></title>
<link>http://www.prrockandroll.com/2011/09/mashables-todd-wasserman-wants-to-kill.html</link>
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<pubDate>Mon, 12 Sep 2011 16:57:28 EDT</pubDate>
<description><![CDATA[My interview with Todd Wasserman, creator of &quot;Everyone's Excited In Press Releases.&quot;]]></description>
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<title><![CDATA[PR ROCK AND ROLL: Martha Stewart, public relations failure]]></title>
<link>http://www.prrockandroll.com/2011/08/martha-stewart-public-relations-failure.html</link>
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<pubDate>Fri, 05 Aug 2011 11:43:01 EDT</pubDate>
<description><![CDATA[Martha Stewart may have been a genius in marketing herself to millions of women, but her public relations acumen is in the stone age.]]></description>
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