DR MATHEW MCDOUGALL (赵马修）

Dr McDougall is recognized worldwide as a leading expert on digital marketing. Dr McDougall founded SinoTech Group in Beijing, China after identifying a need in the Chinese market for an integrated digital advertising solution. Having already developed relationships with many of China’s largest websites and online Publishers, he was intent on promoting an end-to-end online advertising platform to Internet Publishers and Advertisers so they can exploit new performance marketing techniques and develop effective brand management solutions.

Summary:
Successful demanding environments; experienced in business management including: budgeting, services, product development, partnerships and alliances, and strategic business development.
• Developed business in China, Australia, US, Japan, Korea and UK.
• 18 years experience building and leading teams, developing commercial relationships for technology organizations.
• Management leadership, process improvement, problem solving, building customer relationships, managing customer expectations, creating and executing strategic initiatives.

Dr McDougall is also the editor of the "Digital Marketing Inner Circle" blog on digital marketing and a frequent spokesperson on Internet issues and guest speaker at Internet industry forums.