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<title><![CDATA[Elizabeth Yekhtikian]]></title>
<link>/profile/elizabeth-yekhtikian/eyekhtikian476/rss20/</link>
<description><![CDATA[I have worked in the communications industry since 1992, starting out my career in non profit public relations and then getting a Master's in Journalism and pursuing a career as a television reporter. After embarking on a broadcast journalism career for three years, I decided that public relations was where my heart was and joined Blanc and Otus in Boston, where I worked for eleven years. I am currently working at InkHouse Media & Marketing in Waltham, MA where I focus on media strategy and execution as well as media training.]]></description>
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<title><![CDATA[Learning To Love Media Training]]></title>
<link>http://www.inkhouse.net/learning-to-love-media-training/</link>
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<pubDate>Thu, 03 May 2012 15:03:07 EDT</pubDate>
<description><![CDATA[Some tips and tricks to make sure we are helping prepare spokespeople for media training]]></description>
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<title><![CDATA[Public Relations]]></title>
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<pubDate>Thu, 03 May 2012 15:00:28 EDT</pubDate>
<description><![CDATA[With less money to spend on ads, more companies are relying on public relations campaigns to get their messages out. This topic covers public relations strategies, campaigns, people in PR, and stories about companies and people that are affecting the industry.]]></description>
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<title><![CDATA[How to Love Media Training]]></title>
<link>/how-to-love-media-training/</link>
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<pubDate>Thu, 03 May 2012 14:19:24 EDT</pubDate>
<description><![CDATA[How to love media training: a blog post on tips and tricks to help spokespeople use media training techniques in the day to day.
Excerpt from blog:
This has probably happened to all of us at some point in our PR careers: we’ve worked hard to develop messaging and positioning with our client or internal spokesperson, prepared the press release, developed unique story angles and pitches, gone through revisions and feedback sessions, and finally pitched the story. And, voila! We landed some interviews. But when the spokesperson starts telling the story, your jaw drops because they are telling it in a way you’ve never heard before. Why? Maybe it’s because we forgot to carve out time in the lead up or simply ran out of time to do some basic media training. Even here, we are guilty of occasionally lining up that last minute interview without always thinking through prep.
Sadly, the time we take to prepare for the interviews can leave most of us feeling that we’ve spent too much time on the initial phase and not enough on coaching the client or internal spokesperson for the ultimate payoff – the interview.
And shouldn’t the media training be the cornerstone of this activity?]]></description>
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