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HEATHER RAST
Brand strategist, insights driver
Marketing and Advertising,
Cedar Rapids, Iowa Area
Owner of brand management consultancy Insights & Ingenuity. We partner with companies to build enduring identities and defensible market positions.
We design strategic brand, content and community services for our clients and implement a full array of integrated tactics to drive long-term business value. Our work will improve your brand visibility, bring clarity and cohesion to your messages, and help you connect with your customers.
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Work Experience
Principal
Insights & Ingenuity
2/2009 - Present
Insights & Ingenuity
2/2009 - Present
Director of Strategic Services
Geonetric
7/2008 - 2/2009
Geonetric
7/2008 - 2/2009
Interactive Experience Manager
Geonetric
9/2007 - 6/2008
Geonetric
9/2007 - 6/2008
Marketing Manager
APAC Customer Services
2007 - 2007
APAC Customer Services
2007 - 2007
Consultant
Market Reach
2006 - 2007
Market Reach
2006 - 2007
Account Planner
Noble & Associates
2002 - 2005
Noble & Associates
2002 - 2005
Account Supervisor
CMF&Z
1998 - 2002
CMF&Z
1998 - 2002
Account Supervisor
Paradigm Communications
6/1996 - 3/1999
Paradigm Communications
6/1996 - 3/1999
Account Coordinator
The Buntin Group
3/1994 - 5/1996
The Buntin Group
3/1994 - 5/1996
Education
Florida State University, 1993
BA
English and Journalism
BA
English and Journalism
Middle Tennessee State University
MA
Mass Communication
MA
Mass Communication
