HEATHER RAST

16 years marketing communications experience earned at AAAA-agencies across the midwest and south, building national and global consumer brands primarily in technology, healthcare, foodservice, and consumer packaged goods sectors.

Client work includes: Telecom/High Tech (IBM, Sony Ericsson, GTE Wireless); Healthcare (Columbia/HCA, Blue Cross/Blue Sheild of Tennessee, United HealthCare Plans of Florida, BroMenn Health System); Consumer Packaged Goods (The Iams Company, Schwan's); Foodservice (PepsiCo, Tyson, The Campbell's Company, Cracker Barrell Old Country Stores, Pioneer and White Lilly); Retail (Tractor Supply Company, National Auto/Truck Stops, Universal Tire Co.); and Utility (Alliant Energy).

A steward and student of building brands by focusing on creating meaningful connections with consumers. Seek the intersection of relevance, differentiation, and needs fulfillment to help craft holistic strategies that deliver organizational value and nurture consumer affinity. Scope includes all aspects of brand management and marketing communications planning. Adept at leading discovery and secondary research synthesis, directing visual design, search marketing and optimization, content and social media strategy.