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<title><![CDATA[Heather Rast]]></title>
<link>/profile/heather-rast/hrast757/rss20/</link>
<description><![CDATA[Owner of brand management consultancy Insights & Ingenuity. We partner with companies to build enduring identities and defensible market positions.
We design strategic brand, content and community services for our clients and implement a full array of integrated tactics to drive long-term business value. Our work will improve your brand visibility, bring clarity and cohesion to your messages, and help you connect with your customers.]]></description>
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<title><![CDATA[A customer decision framework: 4 C’s for brands in 2011]]></title>
<link>http://insightsandingenuity.com/4-cs-of-the-2011-customer/</link>
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<pubDate>Mon, 03 Jan 2011 11:51:45 EST</pubDate>
<description><![CDATA[Customer centric brands are evolving marketing strategies to reflect a new framework for customer decision-making, influenced by technology and an increasingly social culture. The 4 C’s is a look at the decision journey. Where will brands find the most opportunity?]]></description>
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<title><![CDATA[Trust: Can’t Have A Customer Relationship Without It]]></title>
<link>http://insightsandingenuity.com/2009/12/22/trust-cant-have-a-customer-relationship-without-it/</link>
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<pubDate>Wed, 23 Dec 2009 12:33:37 EST</pubDate>
<description><![CDATA[*Trust* is the bonding agent which connects business and customer together. I’ll Spell It Out Trust: a relationship of reliance. Relationship: “…is...]]></description>
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<title><![CDATA[Mary Ann Johnson]]></title>
<link>/profile/maryann-johnson/mjohnson745/</link>
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<pubDate>Thu, 17 Dec 2009 21:36:55 EST</pubDate>
<description><![CDATA[Managing client's website/PPC campaign, organic promotion etc. • Implementing Search Engine Optimization (SEO) strategies to improve performance of websites • Monitoring online campaigns regularly and make recommendations to improve performance metrics •]]></description>
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