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<title><![CDATA[Hörður Harðarson]]></title>
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<title><![CDATA[Brand Recall and the Mind]]></title>
<link>http://feedproxy.google.com/~r/BrandingStrategyInsider/~3/T4a5MIQcRQY/brand-recall-and-the-mind.html</link>
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<pubDate>Mon, 13 Jul 2009 19:06:09 EDT</pubDate>
<description><![CDATA[Pure logic is no guarantee of a winning argument. Minds tend to be both emotional and rational. Why do people buy what they buy? Why do people act the way they do in the marketplace? When you ask people why they make a particular purchase, the responses they give are often not very accurate or useful. That may mean they really do know, but they are reluctant to tell you the right reason. More often, they really don’t know precisely what their own motives are. For when it comes to recall, minds tend to remember things that no longer exist. That’s why recognition of a well-established brand often stays high over a long period, even if advertising support is dropped. It’s all about the power of being ﬁrst. In the mid-1980s, an awareness study was conducted on blenders. Consumers were asked to recall all the brand names they could. General Electric came out number two—even though General Electric hadn’t made a blender for 20 years. Sponsored By: +2 Marketing Consultants]]></description>
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<title><![CDATA[What Will Marketing Look Like After the Recovery?]]></title>
<link>http://www.unboundedition.com/pdp_thinking/2009/jul/12/what-will-marketing-look-after-recovery/</link>
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<pubDate>Mon, 13 Jul 2009 19:06:01 EDT</pubDate>
<description><![CDATA[
The inevitable economic recovery is arguably just around the corner. Yes, it’s always too far ahead. But at least there is light at the end of the tunnel. Obama says it’s a “long way off,” likely to cover his own posterior. However, the IMF and the Fed are cautiously optimistic. And, with few exceptions, the Dow has been relatively flat in recent weeks.
I don’t want to jinx it, but it feels like we’re at the bottom of a very steep hill to climb rather than falling off of a cliff. The recovery -- albeit likely a slow one -- is coming. It’s just a matter of when. And the world, including marketing, may never be the same.]]></description>
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<title><![CDATA[Personal Branding is Important, Like It or Not [WebWorkerDaily]]]></title>
<link>http://feedproxy.google.com/~r/gigaomnetwork/~3/PqCQMqFhsx0/</link>
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<pubDate>Mon, 13 Jul 2009 19:05:54 EDT</pubDate>
<description><![CDATA[...aspects of personal branding, one thing really struck me: we all fell into one of two opinion groups. One group thought personal branding is...]]></description>
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