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<title><![CDATA[James Lamberti]]></title>
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<title><![CDATA[The Danger of Dependency]]></title>
<link>http://blog.adtruth.com/the-danger-of-dependency/</link>
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<pubDate>Wed, 09 Jan 2013 15:30:46 EST</pubDate>
<description><![CDATA[The Android Device ID has bugs. This shouldn’t come as news to anyone but the problem is widespread and causes the Device ID to be an unreliable identifier. Research conducted in August 2012 found there were 3,997 discreet Android device types and there is no reliable way to recognize audiences on any of them. This is a huge issue for app developers and publishers. All major manufacturers are impacted and Google is not offering any solutions to the problem.]]></description>
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<title><![CDATA[Online Voting – Device Recognition is Key]]></title>
<link>http://blog.adtruth.com/online-voting-device-recognition-is-key/</link>
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<pubDate>Wed, 09 Jan 2013 15:24:12 EST</pubDate>
<description><![CDATA[With the 2012 Presidential election next week, GigaOM published a piece written by Ori Eisen, Founder and Chief Innovation Officer at 41st Parameter on online voting. It’s an important issue and one that 41st Parameter is uniquely qualified to address. Why? Because we know more about device recognition than anyone and device recognition is one of the critical requirements for making online voting a reality.]]></description>
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<title><![CDATA[Marketer’s #1 Concern: Mobile Tracking and Measurement – Way Beyond Cost, Privacy and Scaling]]></title>
<link>http://blog.adtruth.com/marketers-1-concern-mobile-tracking-and-measurement-way-beyond-cost-privacy-and-scaling/</link>
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<pubDate>Wed, 03 Oct 2012 14:39:47 EDT</pubDate>
<description><![CDATA[The world may be turning mobile, but are marketers ready? While some are fully embracing the exciting new possibilities mobile brings, many are also daunted by the vast number of challenges the channel presents to marketers. In a recent survey, 48 percent of marketers cited “tracking and measurement’ as their greatest mobile advertising concern.]]></description>
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