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<title><![CDATA[J-C Saade]]></title>
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<title><![CDATA[Dictators, Idols &amp; Brands]]></title>
<link>http://thebrandmanifesto.blogspot.com/2011/04/dictators-idols-brands-recent-events-in.html</link>
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<pubDate>Sun, 24 Apr 2011 04:33:17 EDT</pubDate>
<description><![CDATA[Dealing with the masses is an ever-evolving relationship. Rulers like Brands should not loose touch with their public and not to push their luck when the relationship is broken.]]></description>
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<title><![CDATA[Fall from Grace - Branding Articles]]></title>
<link>http://www.themanager.org/Marketing/Brands_fall_from_grace.htm</link>
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<pubDate>Wed, 31 Mar 2010 21:12:46 EDT</pubDate>
<description><![CDATA[This is a paper about brands loosing status, respect, and prestige and how to avoid it]]></description>
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<title><![CDATA[The Differentiation Challenge]]></title>
<link>http://www.themanager.org/strategy/Differentiation_challenge.htm</link>
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<pubDate>Fri, 26 Feb 2010 12:11:44 EST</pubDate>
<description><![CDATA[On any given morning, if we open a newspaper in Dubai, Beirut or any other city in the region it will be full of advertisements, messages and offers. At 10:00 am, let us try to remember the ads we have seen a couple of hours ago. We might remember something, only sometimes, but most of the time we cannot. We are facing the terrifying lack of differentiation that is inundating the market. Is the lack of differentiation an Agency challenge or a Client challenge?]]></description>
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