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<title><![CDATA[Jenn LaRocco]]></title>
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<title><![CDATA[Trick Or Click! Why Are Advertisers Letting Themselves Get Tricked?]]></title>
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<pubDate>Tue, 03 Nov 2009 08:40:54 EST</pubDate>
<description><![CDATA[Trick or treat! Before I open the door to hear that perennial cry, I often wonder what's behind my door. Could it be a cute, innocent, costumed child hoping for a sweet return for his or her efforts? Or this time will it be a masked teenager with a malicious, hidden agenda -- just looking to get some loot? Oddly enough, this is what advertisers and agencies experience every day when they buy across networks and exchanges. ]]></description>
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<title><![CDATA[Facebook's Developer Changes May Benefit Brands]]></title>
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<pubDate>Tue, 03 Nov 2009 08:38:17 EST</pubDate>
<description><![CDATA[Facebook on Wednesday laid out a &quot;roadmap&quot; for developers, outlining upcoming changes aimed at making it easier for users to find and use applications and help app creators build their business on the social network. ]]></description>
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<title><![CDATA[Million-Dollar Apps]]></title>
<link>http://www.businessweek.com/magazine/content/09_44/b4153047886002.htm</link>
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<pubDate>Fri, 23 Oct 2009 11:13:02 EDT</pubDate>
<description><![CDATA[While many apps are free, folks have paid up for these]]></description>
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