The days of PR being its own silo are over. With the megatrend of high-profile B2B companies measuring the ROI of publishing, blogging, sharing through social media, and SEO, Marketing and PR are inextricably linked.
And if the basic fundamental concept of Inbound Marketing is CONTENT, then Inbound PR is your content vehicle. The role of an Inbound PR pro is to:
--Curate Earned Media
--Create Owned Media
--Facilitate Paid Media and
--Share via Social Media.
I provide a broad range of Inbound PR and Marketing services to support your business objectives and deliver measurable results.
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Jennifer Moebius is an accomplished, high-energy PR and Marketing professional with 10 years’ experience championing global media relations efforts, content marketing, social media strategy, product launches/tours, analyst relations, speaking/awards programs and events for the high-tech and B2B sectors. A media maven, Jennifer’s accomplishments include fostering deep relationships with the press and industry influencers. An avid corporate blogger (of award-winning blog) and self-published novelist, she is a creative and strategic writer with strengths in producing effective press materials and marketing collateral.
Most recently Jennifer was the PR Manager at uTest, where she elevated uTest’s brand and messaging beyond software testing startup to one of the hottest names and established leader in technology. Prior to uTest, she was Senior Account Executive at boutique PR firm Emerge PR, where she managed a variety of tech clients including Burton Group (now Gartner), Information Builders, Action Engine (now Mobui), Tizor Systems (now Netezza) and Harvard Business Publishing.
Jennifer graduated magna cum laude with a bachelor’s degree in English from Boston College. She self-published her first novel, Piercing the Sphere, in 2004. Jennifer is the production manager for Angels Above, a charitable organization supporting chronically ill children at MGH Boston.