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<title><![CDATA[Joe Smiley]]></title>
<link>/profile/joe-smiley/jsmiley701/rss20/</link>
<description><![CDATA[Accomplished strategic marketing and creative professional with over 10 years experience in brand development & management, user experience design, and information technology. Passionate optimist, technophile and creative thinker with a well-rounded skill set and adept at problem-solving. ]]></description>
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<title><![CDATA[Why 2010 Is the Year to Rethink Discounts, Pricing Strategy]]></title>
<link>/pricing-strategy/why-2010-is-the-year-to-rethink-discounts-pricing-strategy/893260031851658212-893512940582151612d66ebbd1d98b52/#146318</link>
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<pubDate>Tue, 17 Nov 2009 18:53:14 EST</pubDate>
<description><![CDATA[Shared a reaction in Pricing Strategy]]></description>
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<title><![CDATA[A Beer on the Beach, and Other Mysteries of Fair Pricing]]></title>
<link>http://blog.sentrana.com/2009/11/16/a-beer-on-the-beach-and-other-mysteries-of-fair-pricing/</link>
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<pubDate>Tue, 17 Nov 2009 10:52:30 EST</pubDate>
<description><![CDATA[We may not be able to pinpoint the precise meaning of fairness at all times and all places for all people. But by better understanding the reference points that anchor buying and selling decisions in the micromarket we have an improved chance of achieving results that are both fair and profitable.]]></description>
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<title><![CDATA[Fair Price, Optimal Price]]></title>
<link>http://blog.sentrana.com/2009/10/27/fair-price-optimal-price/</link>
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<pubDate>Tue, 27 Oct 2009 18:13:53 EDT</pubDate>
<description><![CDATA[Price is the key lever decision-makers can operate to influence revenue, and a growing number of businesses seek to do so via active price strategies like demand management and revenue optimization. However fair pricing also matters - in other words prices that do not violate widely held individual or social norms. Fortunately for decision-makers, fair pricing and optimal pricing are not at odds with each other but can comfortably coexist.]]></description>
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