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<title><![CDATA[John Mennell]]></title>
<link>/profile/john-mennell/jmennell614/rss20/</link>
<description><![CDATA[I founded MagazineLiteracy.org, the first-ever, only global, magazine industry-wide family literacy program, as well as a national hunger hotline network.
My professional career spans Capitol Hill, Wall Street, Main Street, and the Information Superhighway. I am a social entrepreneur recognized for innovation, leadership, and public service, and have extensive experience as an information technology consultant in the financial services, telecom, and human service industries]]></description>
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<title><![CDATA[An Exploitive Cause-Related Marketing Campaign]]></title>
<link>http://causerelatedmarketing.blogspot.com/2008/08/exploitive-cause-related-marketing.html</link>
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<pubDate>Thu, 04 Sep 2008 20:26:16 EDT</pubDate>
<description><![CDATA[In the September 2008 issue of Cookie magazine, a kind of parenting magazine for mothers who can still fit in their skinny jeans, I came across this]]></description>
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<title><![CDATA[Cookie Magazine and Lord &amp; Taylor Launch 'Cookies for Kids' Cancer' in Support of National Childhood Cancer Awareness Month on September 13th, 2008]]></title>
<link>http://c.moreover.com/click/here.pl?r1582761464&amp;f=9791</link>
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<pubDate>Thu, 04 Sep 2008 20:25:25 EDT</pubDate>
<description><![CDATA[against pediatric cancer and mark National Childhood Cancer Awareness Month.' Cookie is a family lifestyle magazine published by Conde Nast Publications, tailored to the sensibilities of parents with young children. Catering to a mom with a sophisticated]]></description>
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<title><![CDATA[Wall Street Journal Executives Reveal Debut Issue Of New Supplement WSJ.]]></title>
<link>http://www.businessweek.com/innovate/FineOnMedia/archives/2008/09/wall_street_jou_1.html</link>
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<pubDate>Thu, 04 Sep 2008 20:25:08 EDT</pubDate>
<description><![CDATA[Executives from the News Corp.’s Wall Street Journal held a breakfast today at Manhattan’s Morgan Library to introduce WSJ., a luxury supplement to the paper. While somewhat reworking previous plans for a magazine that will accompany the Journal’s Saturday editions, News Corp. is still making a play for the high-end of its high-end demographic. That sub-segment of the the magazine industry has held up better than others even as the business continues to go through protracted tough times. But, as executives at the event conceded, it’s a crowded niche; newcomer chains like Modern Luxury and lots of local efforts have glommed onto the free-glossy-for-the-very-wealthy category.
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