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<title><![CDATA[John van Heiningen]]></title>
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<description><![CDATA[Features and Supplements Advertising Manager at the Sunday Tribune newspaper]]></description>
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<title><![CDATA[Cost Reduction]]></title>
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<pubDate>Sat, 30 Aug 2008 03:26:43 EDT</pubDate>
<description><![CDATA[Reducing expenses has a more immediate positive affect on the bottom line and is much less expensive to implement than trying to raise the top line by increasing sales. Expense reduction (or often called ‘cost reduction’) plugs profit leaks in non-core expenditure areas without any degradation in product or service quality. Expenditure areas commonly examined are shipping, printing, office supplies, telephone, utilities, travel, waste disposal, bank charges, and insurance among many others.]]></description>
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