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<title><![CDATA[John Voris]]></title>
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<title><![CDATA[Brand Evangelism]]></title>
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<pubDate>Sat, 17 Nov 2012 20:18:58 EST</pubDate>
<description><![CDATA[Brand Evangelism is the difference between consumers following and consumers leading. Some consumers already act as though they &quot;own&quot; their favorite brands, finding it first nature to defend and promote the reputation of their brands. The difference between brand evangelism and &quot;word-of-mouth marketing,&quot; is that the former is based on identity rather than just interaction. Not surprisingly, modern religious communities and movements can offer a lot of lessons on the social psychology tactics that can be effectively utilized to create a close-knit community between all stakeholders of a brand. Some of the most important breakthroughs in brand evangelism are the successful and sustainable creation of shared devotion, sense of purpose, and a clear and urgent call to action.]]></description>
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<title><![CDATA[Brand Identity]]></title>
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<pubDate>Sat, 17 Nov 2012 20:18:18 EST</pubDate>
<description><![CDATA[In the social media era, being faceless doesn't work anymore. Companies need to have a brand identity -- a human voice or personality that authentically connects with their customers. This topic is meant to share stories, case studies, lessons, and insights from examples where brands are marketed by using their personality.]]></description>
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<title><![CDATA[Career Change]]></title>
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<pubDate>Sat, 17 Nov 2012 20:08:15 EST</pubDate>
<description><![CDATA[Switching jobs is one thing, but changing careers is an even bigger challenge. This topic covers today's best strategies and advice for executive, managerial, and professional career changers.]]></description>
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