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<title><![CDATA[Josh Peters]]></title>
<link>/profile/josh-peters/jpeters942/rss20/</link>
<description><![CDATA[I’m a freelance social media consultant from Salt Lake City, UT.
I'm very interested in Social Media, technology, new media, strategy, and anything else that can be thrown into that arena. When I'm not obsessing over social media and how it can help businesses I'm usually found watching a horror movie with my wife and dogs on the couch.
For more information about me, my work experience, etc please visit my LinkedIn profile at http://www.linkedin.com/in/royalantsjosh and feel free to add me as a contact, just reference Business Exchange. Thanks.]]></description>
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<title><![CDATA[Using Social Media in an Awareness Campaign]]></title>
<link>http://shuaism.com/2009/11/using-social-media-in-an-awareness-campaign/</link>
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<pubDate>Mon, 23 Nov 2009 16:47:53 EST</pubDate>
<description><![CDATA[The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy...]]></description>
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<title><![CDATA[Social Media for Lead Generation and Acquisition]]></title>
<link>http://shuaism.com/2009/11/social-media-for-lead-generation-and-acquisition/</link>
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<pubDate>Thu, 19 Nov 2009 13:23:32 EST</pubDate>
<description><![CDATA[Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. Actually, it can be used quite effectively so long as you have all of your other ducks in a row first. Which if you need...]]></description>
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<title><![CDATA[7 Lessons learned from Toyota’s “borrowed” image follies]]></title>
<link>http://shuaism.com/2009/11/7-lessons-learned-from-toyotas-borrowed-image-follies/</link>
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<pubDate>Thu, 05 Nov 2009 19:11:26 EST</pubDate>
<description><![CDATA[You would think that with the national coverage of such follies as The Jaguar Post-It story other large brands would pay attention and learn from the mistakes of their corporate cohorts. Such does not appear to be the case when it comes to Toyota.]]></description>
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