JOSHUA PAUL

My approach to product strategy and marketing begins with having in-depth knowledge of the market and the product management processes to turn that understanding of buyers and users into product strategies and roadmaps that provide the target market a compelling reason to buy. I have a track record of successfully ramping up my expertise in different markets and verticals through customer and non-customer interviews, as well as other seasoned market analysis processes.

Shifting your marketing strategy to align with your target personas and re-thinking your offering to better solve the problems of your target segments are the foundation to developing products and services that “fly off the shelves.”

Successful marketing relies on adding value to a market or community. Rather than interrupting audiences with messages about a company or product, I have found success by continuously producing interesting content that focuses on the problems that market segments face. By providing information of value to key audiences, my approach highlights how the organization knows the market and is a trusted partner in solving customer’s problems through all phases of the buying process. I then work across the organization to promote that content through the online and offline channels where that specific market is engaged, using audience-specific calls to action to drive prospects through the marketing funnel.

Known for uniting market insight, product management methodologies, “Saturday morning” inspiration, and leadership to identify profitable product strategies and leading those priorities across companies, I have run marketing and product management for companies/divisions ranging in revenue from $4 mill. to $120 mill.