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<title><![CDATA[Julia Skripka-Serry]]></title>
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<title><![CDATA[Pharmaceutical Marketing]]></title>
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<pubDate>Mon, 20 May 2013 11:58:29 EDT</pubDate>
<description><![CDATA[The game and the rules of marketing pharmaceuticals have changed over the years. Pharmaceutical marketing covers the business of advertising and promoting the sale of prescription drugs to doctors and consumers.]]></description>
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<title><![CDATA[AbbVie's Latest Drug Deal Marks A Shift In The Celiac Disease Therapeutics Field]]></title>
<link>http://seekingalpha.com/article/1446911-abbvie-s-latest-drug-deal-marks-a-shift-in-the-celiac-disease-therapeutics-field</link>
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<pubDate>Mon, 20 May 2013 11:58:07 EDT</pubDate>
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<title><![CDATA[Pharmaceutical Industry]]></title>
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<pubDate>Mon, 20 May 2013 11:45:34 EDT</pubDate>
<description><![CDATA[The pharmaceutical industry operates under unique circumstances: Estimates of the cost to bring a single new drug to market range from $800 million to $1.2 billion, and on average, a patent’s life remaining upon FDA launch approval is only eight years. Thus, achieving the highest level of performance is critical to pharmaceutical companies. This topic is dedicated to marketing, market research, business operations, and management issues specific to the pharmaceutical industry.]]></description>
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