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<title><![CDATA[Justin Amendola]]></title>
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<description><![CDATA[I play a leadership role in planning and implementing a multi-year digital marketing road map for Pitney Bowes’ small- and medium-business (SMB) products and services. That includes working with internal stakeholders – from product marketers to IT to product managers to customer support – to ensure the marketing ecosystem cost-effectively acquires new customers and enables the cross sell of new products to existing customers.
Digital road map work includes planning and executing a multi-product content strategy. I work with IT and marketing support staff to build an SEO-friendly (search engine optimization) digital marketing system. This helps Pitney Bowes increase lower-cost, highly-directed traffic into its digital ecosystem.
I work with global acquisition and product marketing staff, and external agencies, to ensure that site content and product offers are aligned with third-party media placements and localized to key regional markets. This includes leading the integration of RM (relationship marketing) email programs with site content to drive additional marketing conversion efficiencies.
I also work with Pitney Bowes corporate brand marketers to translate the global brand into one that successfully presents a small-business-friendly digital experience.
I work with IT and marketing support leaders to pilot and scale new digital marketing technologies to support Pitney Bowes’ customer acquisition and cross sell efforts. Technologies include prospect and lead management systems, marketing automation technologies, mobile-friendly web experiences, and content management (CMS) and enterprise digital analytics systems.
Specialties: Content Strategy, Small and Medium Business, Customer Acquisition, eCommerce, Online Marketing, Digital Strategy, CRM Strategy, Customer Definition & Segmentation, Business Case Development, Social Media, Marketing Analytics, Integrated Marketing, Business Services, Technology, Consumer Packaged Goods, Financial Services, Telecom]]></description>
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<title><![CDATA[Mobile Web Development: Consult Your Customers First | Communications Advice For Small Business From Pitney Bowes]]></title>
<link>http://www.pbsmartessentials.com/customer-management/mobile-web-development-dont-forget-to-consult-your-customers/</link>
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<pubDate>Tue, 26 Mar 2013 10:44:44 EDT</pubDate>
<description><![CDATA[In considering mobile web development, don't forget to consult your customers before deciding on a type of mobile website for your business.]]></description>
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<title><![CDATA[Make Daily Deal Websites Work for Your Small Business | Communications Advice For Small Business From Pitney Bowes]]></title>
<link>http://www.pbsmartessentials.com/get-customers/how-to-make-daily-deal-websites-work-for-your-small-business/</link>
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<pubDate>Fri, 04 Jan 2013 12:31:14 EST</pubDate>
<description><![CDATA[Daily deal websites have been shown to help small businesses, especially when they adopt a test and learn approach.]]></description>
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<title><![CDATA[Infographic: A Third of Customers Prefer to Shop on Mobile Devices | | Communications Advice For Small Business From Pitney Bowes]]></title>
<link>http://www.pbsmartessentials.com/get-customers/infographic-a-third-of-customers-prefer-to-shop-on-mobile-devices/</link>
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<pubDate>Fri, 28 Dec 2012 13:08:30 EST</pubDate>
<description><![CDATA[As a recent infographic shows, the mobile marketplace is growing fast, presenting opportunities for small businesses.]]></description>
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