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<title><![CDATA[Kathleen Weishaar]]></title>
<link>/profile/kathleen-weishaar/kweishaar663/rss20/</link>
<description><![CDATA[25+ years sales & marketing experience, including:
• 7+ years strategic brand & IMC leadership
• 10+ years business & operations management
• 16+ years broad-based airline industry
• 5+ years restaurant ownership
Track record of success in project & organizational change management; design & creative direction; cross & intra-departmental leadership & collaboration; internal marketing/employee communications; vendor/external partner relationships, and more.]]></description>
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<title><![CDATA['Less Is More,' And Other 2011 CPG Trends]]></title>
<link>http://feedproxy.google.com/~r/Brandweek-PackagedGoods/~3/U_xQ6fPRFBw/e3i40db991978fd49cfc05196da089812aa</link>
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<pubDate>Mon, 25 Jul 2011 19:30:12 EDT</pubDate>
<description><![CDATA[Research firm Mintel lists 12 packaged goods predictions for the coming year.]]></description>
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<title><![CDATA[Understanding the Consumer of the Future]]></title>
<link>http://www.inc.com/magazine/20100901/understanding-the-consumer-of-the-future.html</link>
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<pubDate>Mon, 25 Jul 2011 19:29:26 EDT</pubDate>
<description><![CDATA[Understanding the Consumer of the Future: John Gerzema of Young and Rubicam talks about how the Great Recession will change consumer buying habits.]]></description>
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<title><![CDATA[CPG Marketing]]></title>
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<pubDate>Mon, 25 Jul 2011 19:23:45 EDT</pubDate>
<description><![CDATA[Consumer packaged goods (or fast moving consumer goods) brands are among the largest spenders on marketing and advertising. What are the strategy, media mix, consumer, and other trends that impact the marketing of food, beverages, personal care products, paper products, and other CPG categories?]]></description>
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