KATHRYN KOROSTOFF

I have a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, I have personally directed more than 600 primary market research projects and published over 100 bylined articles.
Currently, I spend my time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. I am also the founder and president of Research Rockstar, a company that delivers online How-To’s and Best Practices to managers seeking to get the most from their market research investments.
For further information, please visit ResearchRockStar.com.