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<title><![CDATA[Kathryn Korostoff]]></title>
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<description><![CDATA[I have a special interest in how organizations acquire, manage, and apply market research. Over the past 20 years, I have personally directed more than 600 primary market research projects and published over 100 bylined articles.
Currently, I spend my time assisting companies as they create market research departments, develop market research strategies, or otherwise optimize their use of market research. I am also the founder and president of Research Rockstar, a company that delivers online How-To’s and Best Practices to managers seeking to get the most from their market research investments.
For further information, please visit ResearchRockStar.com.
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<title><![CDATA[Changing Market Research Perceptions, One eBook At A Time]]></title>
<link>http://www.researchrockstar.com/changing-market-research-perceptions-one-ebook-at-a-time/</link>
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<pubDate>Fri, 21 Oct 2011 07:52:15 EDT</pubDate>
<description><![CDATA[Announcing, Think Outside The Survey, a new eBook from Research Rockstar. This new eBook presents fourteen market research methods that aren’t surveys nor focus groups. These are the methods we need to raise awareness of, so that people, won't dismiss market research—even if they are dismissing surveys.]]></description>
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<title><![CDATA[“Market research firm releases pet ownership study: Forgets to survey people who own cats.”]]></title>
<link>http://www.researchrockstar.com/market-research-myopia-what-the-industry-isn%E2%80%99t-seeing-in-its-own-research/</link>
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<pubDate>Mon, 01 Aug 2011 12:09:40 EDT</pubDate>
<description><![CDATA[Currently, two well-respected organizations are conducting research on the market research industry. An important effort, to be sure, and one many of us appreciate. Both the Market Research Association (MRA) and Greenbook are to be applauded for investing time and budget into these efforts. When the results are released, they will be widely read and quoted—as they are each time they are published. But why, oh why, are these surveys effectively screening out the industry players who are influencing the most investment, touching the most actual projects, and in general, rapidly becoming the face of market research to the general population?]]></description>
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<title><![CDATA[Market Research Challenge: Analysis Bias | Market Research Training from Research Rockstar]]></title>
<link>http://www.researchrockstar.com/market-research-challenge-analysis-bias/</link>
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<pubDate>Wed, 27 Apr 2011 10:36:33 EDT</pubDate>
<description><![CDATA[Even if a market research project produces a pile of perfect data, we still face the fundamental challenge of analysis — making sure that we’re analyzing the results comprehensively and objectively. In other words, without bias. Let’s say you’ve done an online survey. You identified your objectives, thought carefully about sampling, and designed a great questionnaire. You monitored data collection and carefully cleaned your dataset. Even after all this painstaking work, risk still exists. You still have to analyze the data, and it’s here that unexpected errors often creep in.]]></description>
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