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<title><![CDATA[Katrina Lamb]]></title>
<link>/profile/katrina-lamb/klamb132/rss20/</link>
<description><![CDATA[Research analyst & accomplished writer with over 25 years' experience in business strategy, financial markets and international development. ]]></description>
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<title><![CDATA[A Beer on the Beach, and Other Mysteries of Fair Pricing]]></title>
<link>http://blog.sentrana.com/2009/11/16/a-beer-on-the-beach-and-other-mysteries-of-fair-pricing/</link>
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<pubDate>Mon, 16 Nov 2009 16:59:58 EST</pubDate>
<description><![CDATA[We may not be able to pinpoint the precise meaning of fairness at all times and all places for all people. But by better understanding the reference points that anchor buying and selling decisions in the micromarket we have an improved chance of achieving results that are both fair and profitable.]]></description>
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<title><![CDATA[Fair Price, Optimal Price]]></title>
<link>http://blog.sentrana.com/2009/10/27/fair-price-optimal-price/</link>
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<pubDate>Tue, 27 Oct 2009 16:49:32 EDT</pubDate>
<description><![CDATA[Price is the key lever decision-makers can operate to influence revenue, and a growing number of businesses seek to do so via active price strategies like demand management and revenue optimization. However fair pricing also matters - in other words prices that do not violate widely held individual or social norms. Fortunately for decision-makers, fair pricing and optimal pricing are not at odds with each other but can comfortably coexist.]]></description>
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<title><![CDATA[From 1.0 to 4.0 in 130,000 Years: Pricing’s Excellent Adventure from Haggling to Scientific Micromarketing]]></title>
<link>http://blog.sentrana.com/2009/10/09/from-1-0-to-4-0-in-130000-years-pricings-excellent-adventure-from-haggling-to-scientific-micromarketing/</link>
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<pubDate>Fri, 09 Oct 2009 16:50:46 EDT</pubDate>
<description><![CDATA[Pricing has evolved from the ancient art of haggling to the application of scientific methods to the micromarket. In a sense we are going back to the unique knowledge of individual customers and products that existed in the old bazaars and town squares - but we're armed with powerful technological tools of the 21st century. The world of Pricing 4.0 is upon us. ]]></description>
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