KEVIN FREEDMAN

Kevin Freedman is managing director of Freedman International, a specialist in helping brands to improve the overall efficiency (impact and value) of their global marketing campaigns. Freedman founded the organisation in 1990, building it to a market leading position in the delivery of fast and effective international marketing communications. For more than 15 years Freedman has accumulated vast experience and expertise, advising and consulting multinational companies in the areas of marketing operations optimisation, marketing supply chain management and internationalisation.

An economics graduate and qualified Chartered Accountant, Freedman held a number of senior pan-European roles, prior to founding Freedman International. After five years with Arthur Andersen, Freedman spent four years in fund management and in the City, and was also involved in corporate mergers and acquisitions.