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<title><![CDATA[Kristine Zucchetti]]></title>
<link>/profile/kristine-zucchetti/kzucchetti394/rss20/</link>
<description><![CDATA[CEO, finder of all lost things, mom, skateboarder and everything else in between.
For 15 years, Kristine has helped organizations from start-ups to leading consumer brands and national
charities maximize their performance, using the immersive marketing approach. Her experience ranges from
driving client billings, to running a sports and apparel brand, to consulting on major media campaigns.
Her accumulated business acumen coupled with her youthful intuition and insight shortens the time
necessary to successfully develop and execute programs. Her innate sense of the needs of an organization
and her proven ability to formulate programs to answer those needs comes well recommended. However, her
talent is finding and keeping some of the best creative and strategy talent available to the youth marketing
industry.
Kristine helps oversee project details and keeps everyone on their toes. Surrounded by a group of creative
eccentrics she has honed an incredible amount of patience, but she definitely “cracks a whip” when things
need to get done.]]></description>
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<title><![CDATA[Youth Drain: Trend Troubles Churches]]></title>
<link>http://www.thepilot.com/stories/20090816/news/local/20090816Youth.html</link>
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<pubDate>Wed, 19 Aug 2009 16:49:52 EDT</pubDate>
<description><![CDATA[Getting Kids to 'Leave Their Comfort Zone' Grady Perryman calls them the &quot;Thumb Generation&quot; -- because they spend so much time text-messaging. He's afraid churches are losing them.]]></description>
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<title><![CDATA[Brand Savvy Tweens Have Billions In Spending Power And Influence]]></title>
<link>http://www.premisemarketing.com/blog/post/how-brand-savvy-are-tweens/</link>
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<pubDate>Wed, 19 Aug 2009 16:42:37 EDT</pubDate>
<description><![CDATA[Wait....what's a tween? Well, for the purposes of this study, covered on the Today Show last week, a tween is between the ages of 8 and 12. So, you might now be thinking...why the hell do we care what they think? They don't have any money to spend.]]></description>
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<title><![CDATA[Bras and Clean Air]]></title>
<link>http://www.premisemarketing.com/blog/post/bras-and-clean-air/</link>
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<pubDate>Wed, 19 Aug 2009 16:41:58 EDT</pubDate>
<description><![CDATA[So, I just spent my Saturday at the famous Lollapalooza in Chicago. Having not been to Lolla for more than 10 years (if I’m honest, closer to 15 years), I was curious to see what had changed and what had stayed the same. Turns out, very little has...]]></description>
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