KUNAL KRIPALANI

While studying towards a Graduate Diploma in Business, Kunal hooked up with start-up, Saturn Media where he helped manage the development of Eventy.jp, an online invitations service in Japan. He continued to work with them during an eye-opening one year exchange program at Kyoto University.

As marketing manager at Ecommerce retailer Fishpond.com.au, Kunal's leadership helped drive 1230% sales growth which was recognized by the Deloitte Technology Fast 50 and The Westpac Manukau Business Awards.

After 2 1/2 years at Fishpond, Kunal decided it was time to pursue an opportunity in Silicon Valley, so he resigned and one month later found himself on a flight to San Francisco where he developed Clyckit.com a daily deals text message service. After several months of sustaining himself through consultancy work, he came to accept that the opportunity was missed, surpassed by group buying websites.

Kunal then pursued some digital marketing work and travel opportunities in Singapore, Malaysia and Indonesia, including market-entry assessments, after which he found himself back in New Zealand and working with digital agency, Reactive Media.

Highlights:

> 4th at Deloitte Fast 50 NZ, 2007
> 31st at Deloitte Technology Fast 500 APAC 2007
> Exporter of the Year, Westpac Business Awards, 2007
> Sony-Erriccson Frontier Award for Innovation, 2006
> Catalyst for 250% sales growth @ Firstin.co.nz

Creation of a social media strategy within a major New Zealand University and a major petroleum retailer.

Management of a $1.3 million dollar search marketing budget.

Affiliate programme management of a stand-alone offering as well as integrated opportunities with affiliate networks.

Created a lifecycle messaging plan and developed an in-house EDM delivery application in conjunction with our IT team.

I am passionate about helping remarkable organisations claim their stake in the digital world.

Portfolio: Kryptonite.co.nz