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<title><![CDATA[Lara Long]]></title>
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<description><![CDATA[Digital Strategist, Changing the world for good with technology and measurable transformation. Worked in startups and internet giants to deliver highly engaging web applications to market.]]></description>
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<title><![CDATA[Marketing Analytics]]></title>
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<pubDate>Mon, 12 Nov 2012 22:23:16 EST</pubDate>
<description><![CDATA[Marketing analytics helps marketers continually optimize their efforts in order to improve their goals. The process generally involves looking at the plan, measuring and improving that plan through testing and analytics to confirm any improvements. This topic looks at how large and small companies are using marketing analytics optimize results.]]></description>
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