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<title><![CDATA[Lee Odden]]></title>
<link>/profile/lee-odden/lodden181/rss20/</link>
<description><![CDATA[A marketer at heart, I'm also a blogger and CEO of TopRank Online Marketing. We provide Fortune 500 companies with internet marketing consulting, training and implementation services. I blog at Online Marketing Blog (marketingblog.com) which is ranked a top marketing blog by Advertising Age and is listed in the Technorati 100 (favorites).]]></description>
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<title><![CDATA[How Social Media &amp; Email Marketing Boost Customer Reach]]></title>
<link>http://www.toprankblog.com/2009/10/social-media-email-marketing/</link>
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<pubDate>Thu, 15 Oct 2009 14:58:07 EDT</pubDate>
<description><![CDATA[For years, rumors that email marketing is dying and teenagers the world over have proclaimed email as, “something old people do”. Whether you agree or disagree that email has one foot in the grave, many online marketers are finding effective ways to...]]></description>
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<title><![CDATA[Will Social Media Consultants Practice What They Preach? - Conversation Starter]]></title>
<link>http://blogs.harvardbusiness.org/cs/2009/10/social_media_hypocrisy.html</link>
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<pubDate>Thu, 15 Oct 2009 14:57:09 EDT</pubDate>
<description><![CDATA[In the past eighteen months, most companies have come to accept social media as an inescapable part of their marketing and communications. And most stop right there. Social media's just another way to message, advertise and market.
Only a few brands have embraced it as a conversational tool with the power to transform their businesses.
As I'm a social media consultant, I'm more than a little saddened that the greatest conversational medium of our lifetime is becoming a one-way messaging tool for selling energy drinks and sleeping pills. But I don't blame the companies for lacking vision. In fact, I blame social media &quot;experts,&quot; who are too scared to show companies how to use the medium to its fullest potential. ]]></description>
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<title><![CDATA[The Synergy of Search and Social Media]]></title>
<link>http://www.emarketer.com/Article.aspx?R=1007331</link>
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<pubDate>Thu, 15 Oct 2009 14:52:25 EDT</pubDate>
<description><![CDATA[Research has shown that display ad exposure can lift consumer response to paid search. Data from comScore, GroupM and M80 indicates searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social...]]></description>
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