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<title><![CDATA[Lee Williams]]></title>
<link>/profile/lee-williams/lwilliams037/rss20/</link>
<description><![CDATA[Lee Williams, the CEO of Bossanova, has over 60 print and online launches to his name as either the idea creator or lead. With 16 years of high quality world magazine and online experience and achievement Lee has built the strategy and delivered the execution.
His product launches have collectively delivered over $1bn Euro of shareholder value.
Background
The New Media Director, idea generator, driver and strategist of the launch and operation of Europe's biggest and most successful motoring website from 1996 to 2000. www.autotrader.co.uk. European expansion, based in Holland, with six international launches such as www.autotrader.nl. Launched first interactive cable motoring channel, Auto Trader, in 1999 with Cable & Wireless.
The GM of New Zealand's Tradergroup implemented triple digit net profit growth from 2001 to 2005 through launch, acquisition and business evolvement. From 2006 The Digital Director of ACP Digital with 18 rapid product launches in a twelve month period.
Founding member and Chairperson of the Interactive Advertising Bureau of New Zealand.
2008 founder of start-up Bossanova.co.nz delivering smart online solutions for SME's.]]></description>
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<title><![CDATA[Online advertising rules for US SMBs « VideoRevo]]></title>
<link>http://silverlinemediatv.wordpress.com/2008/12/22/online-advertising-rules-for-us-smbs/</link>
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<pubDate>Tue, 23 Dec 2008 02:34:31 EST</pubDate>
<description><![CDATA[The Ad-ology Small Business Marketing Outlook survey, found that small business is cautiously optimistic going into 2009 despite recessionary data and conversation. SMBs are clearly getting smarter in where and how they advertise. When broken down...]]></description>
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<title><![CDATA[Local Online Video Advertising is a Game Changer « VideoRevo]]></title>
<link>http://silverlinemediatv.wordpress.com/2008/12/22/local-online-video-advertising-is-a-game-changer/</link>
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<pubDate>Tue, 23 Dec 2008 02:32:18 EST</pubDate>
<description><![CDATA[) has identified more than two-dozen key trends and industry developments to watch in 2009 in interactive local media, global Yellow Pages, and vertical directories and classifieds. SMB Video Ads are moving faster than expected. Kelsey Group...]]></description>
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