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<title><![CDATA[Lionel Tepper]]></title>
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<title><![CDATA[Nielsen Media Study Shows Dramatic Increase
in Viewership of Adspace Smart Screens]]></title>
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<pubDate>Thu, 19 Nov 2009 11:04:30 EST</pubDate>
<description><![CDATA[Nielsen Media Research’s new study finds that 65 percent of mall traffic views the Smart Screens in the Adspace Digital Mall Network, up from 47 percent as seen in the same study done in April 2007. Overall impressions increased 30 percent versus 2007.]]></description>
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<title><![CDATA[Arbitron Study Shows EYE Digital Advertising Stands Out at Malls]]></title>
<link>http://www.digitalsignageuniverse.com/news_eye_111909.html</link>
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<pubDate>Thu, 19 Nov 2009 11:03:12 EST</pubDate>
<description><![CDATA[EYE’s Adult Shopper Profile study was conducted by Arbitron to gain greater insight into today’s Mall Shopper. The study revealed that digital Eyelites are noticed by Mall Shoppers and impact their purchase decisions. Nearly half (43%) of Shoppers who noticed digital Eyelites considered purchasing the products or services advertised. They also commented that the digital Eyelites are “eye-catching” and “make me want to watch.”]]></description>
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<title><![CDATA[Swiss Farms to Open Drive-Thru Prototype]]></title>
<link>http://www.digitalsignageuniverse.com/news_chute_111709.html</link>
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<pubDate>Tue, 17 Nov 2009 09:47:49 EST</pubDate>
<description><![CDATA[Outdoor LED display will tie merchandise offerings to the weather forecast and a series of 46-inch screen displays communicate product offerings]]></description>
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