LOU HOFFMAN

I launched The Hoffman Agency in December 1987 after six years in journalism and public relations (started my career with a daily newspaper called the El Independiente that serves the community of South Tucson in Arizona).

Today, I counsel clients in areas ranging from brand buidling to art of storytelling to global communications.

If can get on my soapbox for a minute:

Most business communications would be improved by simply applying a conversational tone.

I enjoy serving as an advocate for the PR profession, speaking and writing on a number of topics. By virtue of being a global company and implementing multi-country programs the learning never ends.