LOU HOFFMAN

I launched The Hoffman Agency in December 1987 after six years in journalism and public relations (started my career with a daily newspaper called the El Independiente that serves the community of South Tucson in Arizona).

Today, I counsel clients in areas ranging from thought leadership to mergers and acquisitions.

I enjoy serving as an advocate for the PR profession, speaking and writing on a number of topics such as the art of story telling and global communications. By virtue of being a global company and implementing multi-country programs the learning never ends