LOUIS RIVERA

SENIOR ADVERTISING AND MARKETING EXECUTIVE
Revenue/Profit Growth ~ Market Expansion ~ Go-To-Market Execution
Media Negotiations and Business Development: Digital ~ Broadcast ~ Branded Entertainment

Innovative advertising and marketing executive with 20+ years of industry experience. Negotiated millions of dollars in media deals with a wide range of companies including: Honda, MGM, JetBlue, Disney, Six Flags, Ford, as well as National Tourism Boards from countries all over the world.
Founded Collaborative Media Innovation (CMI), a media buying and marketing services company designed to develop synergistic strategies and tactical executions that connect digital and emerging media with new efficient approaches to using broadcast media. Works with emerging and established companies to access the high level cross media expertise and capabilities that have previously been considered the exclusive domain of large organizations with very large media budgets. Collaborative Media Innovation provides access to a worldwide network of creative and strategic solution providers. CMI, efficiently delivers sophisticated 21st Century media and marketing solutions customized for a wide range of companies and organizations.
With a perspective firmly rooted in sales and business development, CMI will work with your leadership team to optimize the message, the medium and the sales process in order to achieve measurable results. A strong proponent of a customer centric media and marketing strategy that focuses on lead generation, lead conversion, customer acquisition and long term customer relationships.