Marc Prosser is a imaginative, dynamic senior executive with experience growing a company from a start-up to a category leader. In 2000, Marc joined Forex Capital Markets (FXCM) as the firm’s Chief Marketing Officer and first employee. At the time, FXCM had fewer than 100 clients. Today, FXCM is a publicly traded company on the New York Stock Exchange.
Chief Marketing Officer, FXCM
February 2000 - September 2010
Responsible for the firm's global marketing and communications efforts including advertising, public relations, corporate communications and website development. Lead executive on many product development projects. Launched and co-managed firm's two most successful joint ventures.
* Pioneer In Search Engine Marketing (SEM)
Began advertising with Google in 2000 and hired full-time SEM professional in 2003.
* Early Adopter of ASP Solutions For CRM
Selected Salesforce.com, LivePerson and Eloqua as vendors in 2002 – 2003.
* Launched And Co-Managed Two Successful Joint Ventures
The World's Largest Futures Broker (2003) and a Major German Bank (2006) white labeled FXCM's retail forex trading offering.
* Trailblazer In Online Data Mining & ROI Tracking
Integrated ad serving, website analytics, e-mail, and CRM to provide complete view of client interaction from first click to account opening in 2005.
* Built FXCM’s In-House Marketing Agency
FXCM’s 40 person marketing team handles all marketing duties from media buying to creative. In-house agency has multiple benefits including lower costs, quicker turnaround times and greater product/market knowledge.
* Publisher Of The Most Heavily Trafficked Forex News Website (www.dailyfx.com)
With 1 million unique visitors per month, FXCM’s best source of new leads is Dailyfx.com. The site launched in 2003 and is the only top 3 forex website owned by a brokerage firm.
1/2012 - Present
7/2011 - Present
4/2011 - Present
2/2011 - Present
iTB Holdings Inc.
8/2010 - Present
2/2003 - 8/2010
Forex Capital Markets (FXCM)
2/2000 - 8/2010
MG Financial Group
1998 - 1999