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<title><![CDATA[Maria Breza]]></title>
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<title><![CDATA[Why 2010 Is the Year to Rethink Discounts, Pricing Strategy - Advertising Age]]></title>
<link>http://adage.com/cmostrategy/article?article_id=140421</link>
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<pubDate>Wed, 11 Nov 2009 12:45:40 EST</pubDate>
<description><![CDATA[General business strategy dictates that there are two ways a business responds to a dramatic downturn in consumer spending. They cut costs and/or discount heavily to drive traffic and lure beaten consumers out of their malaise. Both approaches are...]]></description>
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<title><![CDATA[6 reasons to fire your ESP]]></title>
<link>http://www.imediaconnection.com/content/25047.asp</link>
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<pubDate>Mon, 09 Nov 2009 12:24:10 EST</pubDate>
<description><![CDATA[An ESP should be more than just a name and should integrate with your existing systems Request a dedicated account manager, and be sure your ESP offers proper training Beware of flawed reporting systems and over-promising sales teams Next In Focus...]]></description>
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<title><![CDATA[Advertising: Latest Ad Scammers: Faux Ad Agency Execs - Advertising Age]]></title>
<link>http://adage.com/digital/article?article_id=140121</link>
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<pubDate>Thu, 05 Nov 2009 15:14:15 EST</pubDate>
<description><![CDATA[NEW YORK (AdAge.com) -- Ads have long been a gateway for spammers and hackers to distribute malicious code, but now the crooks are showing a new level of sophistication by posing as agency executives walking right into the front doors of well-known...]]></description>
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