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Mark Lightowler

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MARK LIGHTOWLER

Global Brand Director- COPD
Pharmaceuticals, Basel Area, Switzerland

Mark has 13+ years experience in pharmaceutical marketing, sales and clinical development, across multiple therapeutic areas. He has a strong background in brand launch and optimisation seen through sales, clinical development and marketing at global & country level.

Marks career has been built around speciality products and creation of global marketing capabilities. Career highlights include the launches of Cubicin (antibiotic), Sebivo (hep B) and PegIntron (hep C) and Subutex (opiate dependency). Mark has also helped Novartis establish global brand planning and publication excellence during his time in marketing capabilities.

His passion is uncovering 'brand moments' through deep brand emersion and translating these into effective sales, marketing and clinical development platforms.

Key strengths have been identified as the ability to quickly establish consensus across cross functional groups and leading high performing teams

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Work Experience

Global Brand Director- COPD
Novartis
8/2009 - Present
Global Brand Director- Cubicin
Novartis
7/2006 - 7/2009
Snr Global Brand Manger
Novartis
6/2004 - 7/2006
Head Global Brand Planning
Novartis
6/2001 - 6/2004
Deputy Head Medical Affairs
Schering Plough
9/1998 - 6/2001
Clinical Research Associate
Merk Lipha Pharmaceuticals
6/1997 - 9/1998
Senior Sales Representative
Merk Lipha Pharmaceuticals
9/1995 - 6/1997

Education

Cardiff University / Prifysgol Caerdydd, 2000
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University of Bath, 1993
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University of Plymouth, 1986
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