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Mark Lipsky

401 contributions

37 followers

MARK LIPSKY

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President / CEO
Marketing and Advertising, Greater Philadelphia Area

30-year radio marketing professional with deep management experience on both the media and agency sides. Serious strategist, creative tactician, detail-driven manager. Frequent convention speaker and guest columnist in industry trades.

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Work Experience

President / CEO
The Radio Agency
9/1989 - Present
Corporate Promotions Coordinator
Greater Media, Inc
1985 - 1989
Director of Advertising & Promotion
WPEN + WMGK
1979 - 1989

Recent Activity

The Future of Music Radio more

Added to Advertising Industry, Brand Marketing, Business Advertising, Chief Marketing Officer (CMO), Direct Marketing, Radio Broadcasting 27 days ago

::: The Radio Agency // Your 60-Second Radio Update ::: more

Added to Advertising Industry, Brand Marketing, Business Advertising, Chief Marketing Officer (CMO), Radio Broadcasting, Advertising ROI 55 days ago

::: The Radio Agency // Your 60-Second Radio Update ::: more

Added to Advertising Industry, Brand Marketing, Chief Marketing Officer (CMO), Direct Marketing, Radio Broadcasting, Advertising ROI 63 days ago

When Radio Ratings Don’t Add Up more

Added to Advertising Industry 64 days ago

When Radio Ratings Don’t Add Up more

Added to Chief Marketing Officer (CMO) with a reaction 64 days ago

The Future Of Car Radio more

Added to Advertising Industry, Brand Marketing, Chief Marketing Officer (CMO), Direct Marketing, Radio Broadcasting, Marketing Challenges 85 days ago

Is AM/FM Safe in Dashboards? Will YouTube Overtake Pandora? more

Added to Advertising Industry, Business Advertising, Chief Marketing Officer (CMO), Direct Marketing, Radio Broadcasting, Advertising ROI 98 days ago

Radio Advertising’s BIG Question more

Added to Advertising Industry, Chief Marketing Officer (CMO), Direct Marketing, Advertising ROI, Advertising Creative, Marketing Challenges 105 days ago

Short Words Drive Big Sales more

Added to Chief Marketing Officer (CMO), Direct Marketing, Radio Broadcasting, Advertising ROI, Advertising Creative, Marketing Challenges 119 days ago

Is Pandora a Dashboard Threat to SiriusXM? Are Targeted Ads Coming... more

Added to Advertising Industry, Chief Marketing Officer (CMO), Direct Marketing, Radio Broadcasting, Internet Radio, Marketing Challenges 139 days ago

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