MARK SAGE

Qualified marketing professional with a deep understanding of retention marketing, working across a number of sectors including FMCG, Financial Services and Retail.

Experience of different marketing disciplines including loyalty marketing, sales promotion and direct marketing. Have a good understanding of data analytics and loyalty business case development.

Technology background so understand how data can be acquired, managed and utilised to best effect to provide positive ROI and to build/strengthen customer relationships.

Participate within the industry, speaking at conferences such as Loyalty World, Gartner and IDMF, writing articles about loyalty and retention marketing and tutoring about loyalty marketing at the IDM.