MARTIN MCDONALD

I have excellent experience in top level business management consultancy, motorsports brand marketing, major event development and management including inside Formula 1 and the World Rally Championship. Recently as the Commercial Director I was instrumental in the creation over 4 years of the U.I.M. Powerboat P1 World Championship which is now being described by the media as 'Formula 1 on the water' and I remain a shareholder of this great sports marketing platform. My business consultancy work is carried out through Big On Results, a little company with big ideas with powerful work including sports sponsorship development and leveraging, brand development, marketing, exhibitions & event management, design and the whole range of skills needed to provide holistic and effective solutions for our clients and their unique business development needs.

Specialties
Providing tailored solutions for busy people, including producing and implementing great ideas for:

Creative & strategic thinking
Management consulting
Design work
Sales systems
Marketing techniques
Marketing materials
Sponsorship search and matching
Sponsorship programmes
Event creation & management
PR and media relations