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<title><![CDATA[Mary S. Butler]]></title>
<link>/profile/marys-butler/mbutler535/rss20/</link>
<description><![CDATA[Website strategist with more than a decade of online publishing experience. Currently leading content strategy for the company's largest automotive web-development projects.
* User Experience group's subject matter expert on online consumer automotive
* Editor of headlightblog.com, which covers digital automotive trends and insights from Razorfish
* Extensive experience with agile design and development methodologies
Have played a key role in three full-scale consumer site launches; most recent was ForbesAutos.com for which I oversaw the editorial and design groups and overall luxury vehicle portal development.
http://www.speakerrate.com/speakers/2895-marysbutler]]></description>
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<title><![CDATA[ A step-by-step guide to better email program measurement]]></title>
<link>http://www.headlightblog.com/2009/11/a-step-by-step-guide-to-better-email-program-measurement/</link>
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<pubDate>Wed, 11 Nov 2009 20:16:59 EST</pubDate>
<description><![CDATA[How many sales did email generate and how much revenue? How many event attendees did a campaign generate? How many brand exposures or page hits did an email drive? Learn how tracking at this level will help you truly understand the value of your program and optimize it for best results.]]></description>
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<title><![CDATA[Media Case Study: Lifting performance with dynamic creative optimization]]></title>
<link>http://www.headlightblog.com/2009/11/media-case-study-lifting-performance-with-dynamic-creative-optimization/</link>
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<pubDate>Tue, 03 Nov 2009 13:43:57 EST</pubDate>
<description><![CDATA[Earlier this year the Digital Marketing group at Mercedes-Benz USA, a Razorfish client, looked to maximize the online performance of its CPO program. Already reaching the target audience through a highly targeted media campaign, the next lever to pull was creative. This case study examines the success of that effort.]]></description>
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<title><![CDATA[Ford Posts an Unexpected Profit of $997 million]]></title>
<link>http://www.nytimes.com/2009/11/03/business/03auto.html?_r=1</link>
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<pubDate>Mon, 02 Nov 2009 10:44:57 EST</pubDate>
<description><![CDATA[The Ford Motor Company on Monday posted a surprise third-quarter profit of $997 million and said it had its first profitable quarter in North America in more than four years.]]></description>
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