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<title><![CDATA[Matt Skallerud]]></title>
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<description><![CDATA[Helping companies reach their target audience on the Internet, using traditional means (banner ads and e-mail) as well as more specialized means including blogs, Youtube videos, Facebook and more.
About Me:
GLBT Internet Entrepreneur - founded GayWired.com in 1995 and subsequently created a network of sites including LesbiaNation.com, GaySports.com, GayBusinessWorld.com and GayMonkey.com, to name a few. Also created GLBT B-to-B sites GayLinkContent.com and GayMediaExpress.com.
Having sold these sites, I am now focusing on PinkBananaMedia.com, helping companies large and small reach GLBT consumers online.
My focus is online marketing, starting with the basics of banner ads and e-mail, but expanding into the more advanced world of blogs, social networking and online video, and how those components can tie into an overall online marketing campaign including banner ads for some of the best performance for his clients.
My goal is to work with companies wishing to increase the efficiency and performance of their online marketing endeavors, using some of the tried and tested of the past few years and merging with some of the new, since “new” is where the eyeballs are continually migrating to on a daily basis.]]></description>
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<title><![CDATA[Introducing Interpersonal Marketing]]></title>
<link>http://www.lgbtnewmedia.com/common/viewcontentHTML.cfm?ID=429692</link>
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<pubDate>Thu, 03 Jan 2013 10:47:23 EST</pubDate>
<description><![CDATA[The Future of Marketing is Here! Interpersonal Marketing, merging PR, Advertising &amp;amp; Social Media - One of the leading strategies in use today, designed to maximize your company’s marketing outreach... As we enter 2013, Interpersonal Marketing has taken a lead position in how a company can most strategically market itself today. Interpersonal Marketing takes some of the best of traditional marketing techniques and adapts them to the latest technology, including smartphones and social media. It all starts with the CREATIVE, and from there the DISTRIBUTION of that material. This then can be fine-tuned and MEASURED using an array of reports and tools and then MONITORED and ANALYZED. This analysis is imperative to helping companies become more competitive and capture greater market share in today’s ever-changing environment.]]></description>
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<title><![CDATA[Understanding the Business Use of Twitter]]></title>
<link>http://gaybizreport.blogspot.com/2009/06/understanding-business-use-of-twitter.html</link>
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<pubDate>Tue, 23 Jun 2009 15:06:24 EDT</pubDate>
<description><![CDATA[It’s all in the tools that lay “on top” of Twitter, illuminating those millions of conversations per hour and allowing the “crowd” to take the lead in journalism.]]></description>
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<title><![CDATA[Integrating Blog Content on your Website from an RSS Feed]]></title>
<link>http://www.pinkbananamedia.com/storydetail.cfm?storyid=24</link>
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<pubDate>Mon, 22 Dec 2008 13:31:42 EST</pubDate>
<description><![CDATA[One of the top questions I receive, after “should I do a blog” is “how do I best integrate the blog into my website?” This report is intended to fully answer that question. Managing content properly on a website has been a challenge since the first...]]></description>
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