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Matthew Pantoja

7 contributions

9 followers

MATTHEW PANTOJA

Head of Entertainment
Marketing and Advertising, Greater Boston Area

Brand marketing professional with over twelve years experience in fashion, music, sports, lifestyle and entertainment industries, handling all aspects of the business, marketing and product management mix. Known for developing a clear vision, fusing all elements to drive a brand’s business, delivering financial growth. Excellent industry contacts and close involvement with popular culture and subcultures, to accurately provide insight and identification of culturally relevant trends, with the experience to emotionally connect and market to a broad based audience.

Proven ability to work within a Product Creation Calendar, meet stringent deadlines, and manage multiple projects in an effective manner. Successfully analyzed sales history, inventory levels, seasonal bookings, and sell through information to meet and/or exceed seasonal revenue targets. Ability to research and find deep Consumer Insights which translate into dynamic, creative Product Briefs and become successful products at Retail. Highly confident in conducting numerous high-profile Product Presentations in an interactive, entertaining, and informative manner. This includes all levels of Management, Consumers, and Customers.

Seasoned business manager with the essential 21st century traits of vision, critical thinking, creativity, and ability to steer change. Track record of providing proactive leadership by creating strong team synergy through empowerment and motivation, resulting in successful accomplishment of, often exceeding, company goals. As an initiative driven self-starter, high-profile projects are managed efficiently, with concise and effective communication, with a successful record of evaluating a brand, and creating and executing a strategic growth plan.

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Work Experience

Head of Entertainment
Reebok
1/2011 - Present
Brand Marketing and Product Management Professional
Subculture Conglomerate
2007 - 2011
Strategic Business Unit Manager
New Era Cap Company
2005 - 2007
Account Director
Buzztone
2002 - 2005
Director of Marketing
Outkast Clothing Company
2001 - 2002
Director of Marketing, Advertising and PR
Triple 5 Soul
1997 - 2001
Advertising Manager
Trace Magazine
1995 - 1997

Education

Borough of Manhattan Community College
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Brooklyn Technical High School
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Recent Activity

Saved a topic 1191 days ago

Saved a topic 1191 days ago

Saved a topic 1191 days ago

Saved a topic 1191 days ago

Eric Tsai

Added to Matthew's network 1191 days ago

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