Brand marketing professional with over twelve years experience in fashion, music, sports, lifestyle and entertainment industries, handling all aspects of the business, marketing and product management mix. Known for developing a clear vision, fusing all elements to drive a brand’s business, delivering financial growth. Excellent industry contacts and close involvement with popular culture and subcultures, to accurately provide insight and identification of culturally relevant trends, with the experience to emotionally connect and market to a broad based audience.
Proven ability to work within a Product Creation Calendar, meet stringent deadlines, and manage multiple projects in an effective manner. Successfully analyzed sales history, inventory levels, seasonal bookings, and sell through information to meet and/or exceed seasonal revenue targets. Ability to research and find deep Consumer Insights which translate into dynamic, creative Product Briefs and become successful products at Retail. Highly confident in conducting numerous high-profile Product Presentations in an interactive, entertaining, and informative manner. This includes all levels of Management, Consumers, and Customers.
Seasoned business manager with the essential 21st century traits of vision, critical thinking, creativity, and ability to steer change. Track record of providing proactive leadership by creating strong team synergy through empowerment and motivation, resulting in successful accomplishment of, often exceeding, company goals. As an initiative driven self-starter, high-profile projects are managed efficiently, with concise and effective communication, with a successful record of evaluating a brand, and creating and executing a strategic growth plan.
1/2011 - Present
2007 - 2011
New Era Cap Company
2005 - 2007
2002 - 2005
Outkast Clothing Company
2001 - 2002
Triple 5 Soul
1997 - 2001
1995 - 1997
Matthew saved 'CPG Marketing'CPG Marketing
- Marketing Strategy
Matthew saved 'Brand Marketing'Brand Marketing
Matthew saved 'Brand Strategy'Brand Strategy
Matthew saved 'Marketing Innovation'Marketing Innovation
- Small Business Marketing
- Social Media Business Success
Matthew saved 'Business Innovation'Business Innovation
Matthew saved 'Social Media Marketing'Social Media Marketing