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<title><![CDATA[Michael Hartzell]]></title>
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<description><![CDATA[Michael Hartzell is Chairman and CEO of Michael Hartzell International, a company specializing in the training and development of individuals and organizations with a primary focus on innovative marketing to grow sales and profits with inbound marketing, guerrilla marketing and social media marketing are specialties.
Michael's goal is to help you achieve your business goals faster and easier than you will believe is possible..]]></description>
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<title><![CDATA[Small Business Marketing]]></title>
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<pubDate>Sun, 15 Jul 2012 01:08:46 EDT</pubDate>
<description><![CDATA[For the entrepreneur or small business owner, marketing is a matter of determining demand, matching a product or service with customer needs, and promoting those attributes in the marketplace to produce sales.]]></description>
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<title><![CDATA[Marketing Strategy]]></title>
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<pubDate>Sun, 15 Jul 2012 01:06:12 EDT</pubDate>
<description><![CDATA[A marketing strategy allows an organization to concentrate its limited resources on the greatest opportunities to increase sales and its competitive advantage. Often companies will spend a ton of money on promotional activities that don't get results. Instead take a closer look at your product, packaging and pricing; your customer; and what makes your company stand out. When you are clear and confident on your offerings, you can spend less on your marketing strategy and achieve better results.]]></description>
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<title><![CDATA[Business Innovation]]></title>
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<pubDate>Sat, 12 Nov 2011 12:34:53 EST</pubDate>
<description><![CDATA[Business innovation can come from virtually anywhere, from an entrepreneur in a garage to the directors of a multinational corporation. This topic will keep you up on the latest in innovation in the business world.]]></description>
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